Note: This one is from the shameless self-promotion department:
Public affairs and public relations agencies now have somewhere to turn to fulfill their staff’s professional development needs while enhancing client relations.
Barks Communications today announced the creation of the Barks Learning Academy, a free 45-minute, bottom line-oriented seminar for account teams at large and mid-size agencies. The Barks Learning Academy is designed to help agencies sharpen client service, generate heightened client loyalty, and improve client retention.
The new learning experience benefits the entire staff, from the savviest pros to the newest hires, who learn:
- Three airtight formats to develop their clients’ messages (and one terrible but often-used method to avoid)
- A primer on reporter dos and don’ts
- The secret to critiquing clients without alienating them
- Ten keys to successful nonverbal communication
- Two factors many agencies ignore that can damage the bottom line
Too few account executives know how to counsel clients effectively when preparing them to deal with the media and deliver winning presentations. Worse yet, too few agencies have a professional development system in place to address this shortfall. The Barks Learning Academy helps agencies overcome these limitations.
I personally lead every Barks Learning Academy seminar. In addition to the free seminar, agencies gain access to special purchasing power discounts on resources from the Barks Learning Network, including:
- The book, The Truth About Public Speaking: The Three Keys to Great Presentations
- The media relations guide, Face the Press with Confidence: The Media Interview Companion
- The witness preparation guide, Winning at the Witness Table: 60 Tips to Terrific Testimony
Please note that the free Barks Learning Academy seminar is available only to public affairs and public relations agencies. Agency principals, send an e-mail for more details.
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